Together with Clean Sweden, the sports environmental organization, we run a national collaboration called #Städamera. The cleaning is done together with sports assiciations and takes place all over the country. The collaboration is a part of our investment in young people, sports and the environment and fits in well with our long-term goals to achieve increased recycling.
In 2018, 12 630 young athletes picked up 812 tonnes of litter together with Clean Sweden and Clean Sweden's partners. To further highlight the young people as a positive force for the environment, Clean Sweden has produced a film. The center of the film Ungdomarna is the young athletes and their common strength.